ONE MILLION AUSSIES DUPED BY BREAKFAST DIET MYTH

Is skipping breakfast slimming? Many Aussies think so with new research revealing almost one million Australian adults sideline their breakfast cereal, or shun tea and toast, because they are dieting or watching their weight.1

The Galaxy Research, commissioned by the Australian Breakfast Cereal Manufacturers Forum, also showed it’s not just women skipping brekkie for the sake of their waistlines – 44% of the people missing breakfast for weight reasons were men.1

The reality is skipping is not slimming. In fact the opposite is true. Scientific studies consistently show that people who regularly eat breakfast cereal are more likely to be slimmer, have a healthier body weight and a lower BMI than breakfast skippers.2,3 They are also more likely to have better nutrient intakes and better overall diets.3-7

Accredited Practising Dietitian and Director of the Australian Breakfast Cereals Manufacturers Forum Leigh Reeve said starting the day with breakfast was a must for dieters.

“Eating breakfast restores your depleted blood sugar levels and kick starts your metabolism,” said Ms Reeve. “It also helps to guard against over-eating later in the day by balancing ghrelin levels, a hormone that regulates hunger.”

When it comes to weight loss and breakfast, the latest science shows that bigger may be better.8 Research published in the journal Obesity, found that people who ate their biggest meal at breakfast – in this case 50 per cent of their energy intake – were far more likely to lose weight and centimetres off their waistline, than those who eat a large dinner. (For more details on the study see our article – http://bit.ly/1gcOzw1).

“Nutrition experts generally recommended eating at least 20-25 per cent of your daily kilojoule intake at breakfast, but we certainly watch with great interest new studies highlighting the benefits of a bigger morning meal,” said Ms Reeve.

“If you are kilojoule counting to lose weight, a quick bowl of breakfast cereal and low fat milk is a great nutrient dense option providing energy, protein, fibre and plenty of vitamins and minerals for a modest number of kilojoules.”

For more of the latest breakfast news follow the Australian Breakfast Cereal Manufacturers Forum on Twitter @cereal4brekkie .

For more information: Leigh Reeve. Director ABCMF lreeve@afgc.org.au

REFERENCES

  1. ABCMF Study, 2013, Galaxy Research. A representative sample of 1001 Australians aged 18-64 years. Conducted October 2013.
  2. De la Hunty, A., Ashwell, M. 2007. Are people who regularly eat breakfast cereals slimmer than those who don´t? A systematic review of the evidence. Nutrition Bulletin. V32-I2: 118-28. http://onlinelibrary.wiley.com/doi/10.1111/j.1467-3010.2007.00638.x/abstract
  3. Rampersaud G.C., Periera, M.A., Girard, B.L., Adams, J. And Metzl, J.D. (2005) Breakfast habits, nutritional status, body weight and academic performance in children and adolescents. Journal of the American Dietetic Association. 105:743-760. http://www.journals.elsevierhealth.com/periodicals/yjada/article/S0002-8223(05)00151-3/abstract?refuid=S0002-8223(09)01263-2&refissn=0002-8223
  4. Albertson, A. M., Thompson, D., Franko, D. L., Kleinman, R. E., Barton, B. A., & Crockett, S. J. (2008). Consumption of breakfast cereal is associated with positive health outcomes. Evidence from the National Heart, Lung, and Blood 433 Institute Growth and Health Study. Nutrition Research, 28, 744–752.
  5. Gibson, S. A., & Gunn, P. (2011). What’s for breakfast? Nutritional implications of breakfast habits. Insights from the NDNS dietary records. Nutrition Bulletin, 36, 505 78–86.
  6. Williams, P. (2007). Breakfast and the diets of Australian children and adolescents. An analysis of data from the 1995 National Nutrition Survey. International Journal of Food Sciences and Nutrition, 58, 201–216.
  7. Williams, PG. (2005). Breakfast and the diets of Australian adults. An analysis of data from the 1995 National Nutrition Survey. International Journal of Food Sciences and Nutrition 56 65-79.
  8. Daniela Jakubowicz, Maayan Barnea, Julio Wainstein, Oren Froy. High Caloric intake at breakfast vs. dinner differentially influences weight loss of overweight and obese women. Obesity, 2013; DOI: 10.1002/oby.20460
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