6th March 2014: New research builds on the significant body of scientific evidence supporting the importance of breakfast and breakfast cereals in the diets of children.

The study – a collaboration by five European universities and institutes – reports that boys and girls who regularly start their day with breakfast cereal have a superior nutrient intake.1 The results also link a regular breakfast habit with a lower risk of obesity among girls aged three to eight years.1

The researchers concluded daily breakfast consumption along with good breakfast choices were important public health messages.1 Accredited Practising Dietitian (APD) and Director of the Australian Breakfast Cereals Manufacturers Forum Ms Leigh Reeve said breakfast was a five minute investment that provided enormous returns for a child’s health and wellbeing.

“This latest research reinforces the significance of establishing good breakfast habits early in life and encouraging children to choose nutrient rich foods they enjoy, like breakfast cereals,” said Ms Reeve. “Children who regularly eat breakfast cereal are more likely to have a better diet overall, a healthier weight, and consume more essential nutrients.2-4

“In the long term, this important dietary habit may also reduce their risk of many lifestyle related diseases, such as obesity, heart disease and diabetes.”3-5

In Australia, the latest data shows breakfast cereal provides children with:

  •  Around 20 per cent of their daily thiamin, riboflavin, folate and iron intake6
  •  Around 10 per cent of their daily fibre intake6,7
  •  Less than 5 per cent of their sodium intake8 and
  •  Just 4 per cent of their total sugars intake.6,7

In addition the milk consumed with breakfast cereal accounts for almost a third of Australian children’s milk intake.7 For more of the latest breakfast news follow the Australian Breakfast Cereal Manufacturers Forum on Twitter @cereal4brekkie. For more information: Leigh Reeve. Director ABCMF or Bite Communications on 0435 110 670.


  1. Papoutso S et al (2014). The combination of daily breakfast consumption and optimal breakfast choices in childhood is an important public health message. International Journal of Food Science and Nutrition doi:10.3109/09637486.2013.854750
  2. O’Neil, CE, M. Zanovec, TA Nicklas and SS Cho (2012) Presweetened and Nonpresweetened Ready-to-Eat Cereals at Breakfast Are Associated With Improved Nutrient Intake but Not With Increased Body Weight of Children and Adolescents: NHANES 1999–2002. Am J Lifestyle Med. 6(1):63–74.
  3. Albertson AM, Anderson GH, Crockett SJ, Goebel MT. (2003) Ready-to-eat cereal consumption: its relationship with BMI and nutrient intake of children aged 4 to 12 years. J Am Diet Assoc. 103:1613–1619.
  4. Franko DL, Albertson AM, Thompson DR, Barton BA. Cereal consumption and indicators of cardiovascular risk in adolescent girls. Public Health Nutr. 2011 Apr;14(4):584-90. Epub 2010 Jul 19.
  5. Huang CJ, Hu HT, Fan YC, Liao YM and Tsai PS. (2010) Association of breakfast skipping with obesity and health-related quality-of-life: evidence from a national survey in Taiwan. Int J Obesity, 34;720- 725.
  6. CSIRO. Additional Analyses of the 2007 National Children’s Nutrition and Physical Activity Survey. Department of Health and Ageing, Canberra, 2012.
  7. F Fayet, L Ridges, N Sritharan, P Petocz. Breakfast cereal consumption is associated with higher micronutrient and milk intake among Australian Children Australasian Medical Journal 2011 4(12):775.
  8. Grimes CA, Campbell KJ, Riddell LJ, Nowson CA. Sources of sodium in Australian children’s diets and the effect of the impli
Print Friendly, PDF & Email