ABS & Category Data

Cereal For Brekkie Report

Research on different types of breakfast cereals and their impact on the health of Australians has found positive benefits for body weight and nutrition, regardless of the type of cereal and its sugar content.

The analysis of Australian Bureau of Statistics (ABS) data from the Australian Health Survey (AHS) revealed, that when compared to people who ate other breakfasts or skipped breakfast:

  • Australian adults and children who ate breakfast cereal were more likely to meet nutrient targets and had significantly higher intakes of fibre, iron, calcium, folate and magnesium, as well as lower intakes of sodium;
  • Adult breakfast cereal eaters had slimmer waists and were more likely to be a healthy weight; 
  • Adult breakfast cereal eaters were more likely to meet recommendations for ADG Five Food Groups (core foods), had the highest intakes of whole grain and high cereal fibre food, and the lowest intakes of discretionary foods;
  • Adult cereal eaters also had the lowest daily intakes of both added sugars and free sugars; and
  • There was no significant difference in added sugars intakes or energy intakes between children that ate breakfast cereal (regardless of its level of sweetening) and children that ate other breakfast foods.

Download the summary report here.

Access the publish scientific report on adult’s data here.

Access the published scientific report on children’s data here.

Download a two-page summary on adult’s data here.

Access webinar on the summary report here.

Download the infographics here.

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