Breakfast cereal is quick and easy. Five minutes is all it takes for most Australians to make and eat a bowl of breakfast cereal.24 And for around 50 cents a serve, a bowl of breakfast cereal and milk is also great value.25

Breakfast cereals:

  • are nutrient dense – giving you essential nutrients you need each day in a modest amount of kilojoules19
  • are mostly low in fat 5,6,20
  • are based on all sorts of wholesome grains – oats, rice, corn, wheat, barley, buckwheat, sorghum, to name a few
  • can be good sources of fibre5,6 and wholegrains
  • can be good sources of vitamins and minerals such as folate, B vitamins, Vitamin C, iron, zinc and magnesium5,6,20,21
  • are usually eaten with milk, which provides even more nutrients, especially protein and calcium19

The Australian Health Survey, released in May 2014, confirms that breakfast cereals are important, nutrient dense foods that provide significant levels of essential nutrients. Together, ready-to-eat breakfast cereals and hot porridge styles provide: 18% iron, 19% thiamin, 13% folate, 13% riboflavin and 11% of dietary fibre intakes per capita for Australians aged two years and over.26

And for all this nutritional value, breakfast cereals are contributing very little in the way of kilojoules (energy 4.6%), total sugars (3.4%), sodium (around 2%) and fat (2.2%) intakes.

See our Fact Sheet for more details

Which one is best for you?

There are a wide variety of breakfast cereal products to suit individual tastes, health and nutrition needs and lifestyles.

If you have specific dietary requirements or health needs, we recommend you contact an Accredited Practising Dietitian for expert advice on the range of breakfast cereals that are best for you.


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