A regular breakfast cereal habit is a healthy habit.1

Nutrition experts recommend eating 20-25% of your daily kilojoule needs at breakfast because it supplies the body and brain with the necessary nutrients after potentially 12 hours since their last meal. In fact, research shows that essential nutrients missed at breakfast are not compensated for with other meals throughout the day.2,3,4,5

By skipping breakfast, you risk having:

  • Less Control Over Your Appetite. Breakfast helps to stabilise blood sugar levels, which regulates appetite and energy. People who eat breakfast are less likely to be hungry and overeat during the rest of the day.3,7
  • Higher Body Mass Index (BMI). Breakfast consumption is associated with a lower incidence of people being overweight and obese. Both children and adults who eat breakfast have healthier weights than children who skip breakfast. 3,18,19 Overall, breakfast cereal eaters also tend to be slimmer and have a lower BMI than non-consumers. 1,4,6,9,10,11
  • Reduced Cognitive Abilities.Research shows that children who skip breakfast are not as efficient in the selection of critical information in problem-solving as those who eat breakfast.20,21 Eating breakfast helps children to perform better at school, in both mathematical and creative tasks. 22,23

However, it is not just eating breakfast that is important. What you choose to eat can affect your mood, physical and mental performance, weight, and your general and long-term health.

People who eat breakfast cereal regularly:

    • have a better diet overall, with better nutrient intakes.1,2,3,4,5
    • tend to be slimmer than those who skip breakfast.1,4,6 7,8,9,10,11
    • enjoy enhanced wellbeing and reduced risk of certain disease.1,10,11,12
    • benefit from improved mental and physical performance. 13,14,15,16,17,18


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